Foolish Forecast: Dell Takes a Wrong Turn

4 Recommendations

Dude, Dell (Nasdaq: DELL) reports its fiscal Q2 2009 earnings Thursday afternoon. Want to know what Wall Street expects to see? Read on. Want to know what really matters? Read on a bit more.

What analysts say:

  • Buy, sell, or waffle? Thirty analysts follow Dell, giving the stock 16 buy ratings, a dozen holds, and two sells.
  • Revenue. On average, they expect to see sales rise 8% to $15.95 billion.
  • Earnings. Profits are predicted to rise 12% to $0.36 per share.

What management says:
Reviewing the earnings release from back in May, fellow Fool Anders Bylund keyed in immediately on Dell's new mission: Market Share First, Profits Later. Dell claimed to grab share in three key markets: consumer sales, notebooks in particular, and servers. From whom it stole the share, Dell did not say, but judging from recent reports, I'm guessing it wasn't Hewlett-Packard (NYSE: HPQ) or Apple (Nasdaq: AAPL), both of which are going strong.

What management does:
Though we're not quite sure yet whom Dell is beating, the numbers below confirm that the company's own profit margins are definitely taking a beating. After rising steadily for several quarters, gross margins took a dive in the quarter ended in May, pulling operating margins down with them and tethering rolling net margins to their August 2007 levels.

Margins

2/07

5/07

8/07

11/07

2/08

5/08

Gross

16.6%

17.0%

18.3%

18.7%

19.1%

18.8%

Operating

5.3%

5.3%

5.8%

6.0%

5.9%

5.8%

Net

4.5%

4.4%

4.8%

5.0%

4.8%

4.8%

One Fool says:
Yet another of my colleagues recently berated Dell, though, for trying to steal share from Apple (and Microsoft (Nasdaq: MSFT) and SanDisk (Nasdaq: SNDK) as well) in the portable music player market. I have to agree.

Dell's finally getting some traction in servers and laptops, two key areas for growth at the company. Our deep value team at Motley Fool Inside Value recently praised the company for posting "strong growth" in software, peripherals, and services as well, and for expanding international sales.

What I don't get is why Dell would go and dilute that progress by distracting its managers with a new product that seems doomed to fail. With H-P focused on digesting EDS (NYSE: EDS) and tackling IBM (NYSE: IBM) in the services market, now's the time for Dell to focus on its primary rival -- Hewlett-Packard -- and its primary market -- computers. Not go haring off after Apple in a quixotic race for cool.

What do the unfolding financial crisis and ongoing market volatility mean for your money? The Fool's here with answers. Get the best of our daily commentary and analysis in your inbox simply by entering your email address in the box below.

For more details on how our analysts at Inside Value view Dell and Microsoft, which are recommendations, grab yourself a free trial.

Fool contributor Rich Smith does not own shares of any company named above. Apple is a Stock Advisor pick. At The Motley Fool, we have a disclosure policy.

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • On August 27, 2008, at 5:12 PM, Jacksga wrote: Report this Comment

    Don't think you get it, Rich. Nothing negative about this Dell story right now...and I'm expecting to see more positives tomorrow. And IF Dell does decide to go after the digital media market, it wouldn't just be to sell a player and compete with Apple....it would be about cracking the boundaries that currently exist between devices, computers, etc when sharing media and the media services. Disapointed in the half-baked articles here lately, particularly on Dell....think some Fools are missing it here. Hope you didn't get paid for those words above, Rich.

Add your comment.

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Compare Brokers

TD AMERITRADE
more info
ShareBuilder
more info
Power E*Trade

more info
Scottrade
more info
Fool Disclosure

DocumentId: 715689, ~/articles/articlehandler.aspx, 11/21/2008 3:21:26 AM,

Sign up for FREE Motley Fool site access to keep reading:

“Foolish Forecast: Dell Takes a Wrong Turn”

Signing up allows you to comment on articles and on the discussion boards.

It's completely FREE and will take only 10 seconds.

Privacy / Legal Information

We will use your email address only to keep you informed about updates to our web site and about other products and services that we think might interest you. The Motley Fool respects your privacy. Please read our Privacy Statement

.

Related Tickers

Unavailable

The Motley Poll

What changes are you making to your portfolio?

Sponsored by: